Tiruppur, known as the Knitwear Capital of India, grew rapidly from a small village in the 1970s to a major industrial city in just four decades. While this growth brought economic success, it also led to serious environmental challenges such as polluted water bodies, poor air quality, and rising carbon emissions. To restore balance and improve the city’s environment, eminent business people of Tiruppur formed VETRY non profit Trust in the year 2000. VETRY registered as a trust & maintaining a high degree of reputation within Tiruppur District. We have obtained 12 AA and 80G exemptions under the Income Tax Act – and maintained proper/transparent books of account to date.

In 2006, we rebuilt a damaged check dam across the Noyyal River and successfully revived the long-abandoned Andipalayam PWD Tank, bringing water back to these vital sources. In 2008, we transformed the Iduvampalayam Government Higher Secondary School by building a modern campus. Today, over 3,600 students study there with proper facilities. Between 2015 and 2024, VETRY has planted more than 22 lakh trees across the Tiruppur District, and we continue to plant 3 to 4 lakh trees every year as a project named “Vanathukkul Tiruppur”. 

Our green efforts have led to many successful projects, including a 12-acre Bamboo Park developed on Tiruppur Corporation land, and the creation of the Sangam Literature Botanical Garden, which blends Tamil heritage with nature. In collaboration with the Tiruppur City Corporation, we launched the Kadamba Vanam project to plant 75,000 saplings across all 60 wards of the city. We have also played a key role in reviving important water bodies such as the Mangalam, Orathupalayam, and Vattamalai dams.

2018, we started an Organic Farm School in Tiruppur to teach farmers how to grow crops profitably without using pesticides, insecticides, or expensive fertilizers. With continuous support from government bodies, private sponsors, and the community, VETRY is leading the way in making Tiruppur a greener, healthier, and more sustainable city for the future.